Anteprima Events and World Winter Master Games: A Highly-Successful Partnership
Anteprima Events, a leading company in the international sporting events and sporting sector, is thrilled to announce its collaboration with the Winter World Masters Games Lombardy 2024, a sporting event of international scale which will kick off the year in the most beautiful of Alpine locations here in Italy.
Consolidated experience of more than 20 years in the field of international sporting events meant that Anteprima Events was a natural to be the official partner to oversee the crucial merchandising aspect.
The Winter World Masters Games represents an International stage for the most talented masters athletes in winter sports, and Anteprima Events is determined to ensure a memorable experience for everyone through the creation and distribution of a wide range of high-quality official products.
“Our close collaboration with the Winter World Masters Games represents a very particular opportunity to showcase our expertise in providing world-class merchandising for premier sporting events,” said Eugenio Cuffia, CEO of Anteprima Events. “We are delighted to be able to contribute to the success of this prestigious sporting occasion and to offer to participants, enthusiasts and volunteers a range of quality products that celebrate the energy and passion of winter sports. Lombardy, with its breathtaking landscapes and age-old traditions of winter sports, provides the perfect context for the Winter World Masters Games and we are sure that our official merchandising will prove an ideal companion for this much-anticipated event.”
Official merchandise will include a wide variety of products, incorporating performance apparel, sports accessories and exclusive souvenirs. All items will be produced using top of the range materials and will bear the event logo: tones of “purple” and “blue” will be to the fore, in harmony with graphic choices made by the organising committee and will unquestionably satisfy the expectations of athletes and supporters.
There is the possibility of purchasing official merchandising prior to the event through the special on-line store and to collect the goods directly at the event’s locations.